MathTalk

MathTalk is an educational technology lab that creates opportunities for Pre-K children to engage in foundational math thinking. It uses an augmented reality app, paired with real-life prompts placed in parks, playgrounds, and beyond, allowing kids to participate in learning activities, such as measuring real objects in units of caterpillars, for example.

Our visual identity merges vibrant colors with simplified math symbols, drawing inspiration from the playful and educational nature of children's toys and games. This design approach aims to reflect the app's innovative blend of learning and play, making foundational math both accessible and engaging for young learners.

Role: Art Direction, Design
Designer: Cara Tarmey
Agency: Proverb