The Hub on Causeway

Boston Properties (BXP) needed a an identity system to showcase the newly constructed Hub on Causeway development, which features a new entrance to North Station and TD Garden, along with a food hall, restaurants, a hotel, a movie theater, and a grocery store.

The challenge was to create a dynamic and compelling brand which would complement the original logo for the project and generate excitement about this new addition to Boston’s storied West End neighborhood.